Start-Up Fund
Win $50,000 to Launch Your Start-Up
Win $50,000 to Launch Your Start-Up
Pitch your idea. Prove the plan. If you win, we fund your launch with structured capital and support.
✔ $50,000 funding package for one winning start-up
✔ Safe structure (milestones, budgeting, delivery checks)
✔ Support included (launch roadmap and support)
Pitch your idea. Prove the plan. If you win, we fund your launch with structured capital and support.
✔ $50,000 funding package for one winning start-up
✔ Safe structure (milestones, budgeting, delivery checks)
✔ Support included (launch roadmap and support)
Pitch your idea. Prove the plan. If you win, we fund your launch with structured capital and support.
✔ $50,000 funding package
for one winning start-up
✔ Safe structure
(milestones, budgeting, delivery checks)
✔ Support included
(launch roadmap and support)
Get the funds needed to start your online business
The $50,000 “Safe Funding” Package
This is not a blank cheque. It’s structured funding designed to give a serious operator the highest chance of success.
✔ Up to $50,000 allocated across launch needs (inventory, product dev, marketing, tooling, hiring)
✔ Milestone-based release (e.g., supplier confirmed → prototypes → first order → launch → traction)
✔ Launch plan review + KPI targets
✔ Optional vendor introductions (where relevant)
Disclaimer: Funding structure may include staged disbursements, direct-to-vendor payments, and performance checkpoints.
This is not a blank cheque. It’s structured funding designed to give a serious operator the highest chance of success.
✔ Up to $50,000 allocated across launch needs including inventory, product dev, marketing, tooling, hiring.
✔ Milestone-based release
supplier confirmed → prototypes → stock purchase → launch → traction.
✔ Launch plan review
✔ Optional vendor introductions
Disclaimer: Funding structure may include staged disbursements, direct-to-vendor payments, and performance checkpoints.
how it works
SPEAK TO US
Fast Application
Apply in 3 Easy Steps
Apply
Tell us your idea, market and exactly how you’d deploy $50,000 funding.
Shortlist + Review
Shorlisted winners will be invited to final discovery call to pitch the Idea.
Winner Funded
One winner receives the $50,000 Funding package + launch oversight.
Apply
Tell us your idea, market and exactly how you’d deploy $50,000 funding.
Shortlist + Review
Shorlisted winners will be invited to final discovery call to pitch the Idea.
Winner Funded
One winner receives the $50,000 Funding package + launch oversight.
Apply
Tell us your idea, market and exactly how you’d deploy $50,000 funding.
Shortlist + Review
Shorlisted winners will be invited to final discovery call to pitch the Idea.
Winner Funded
One winner receives the $50,000 Funding package + launch oversight.
May 2026
Applications close
May 2026
Shortlist announced
June 2026
Winner announced
Start-up funding
Who This Is For (and Not For)
Who This Is For (and Not For)
Perfect for:
✔ Founders with a clear D2C product/service idea and a realistic go-to-market
✔ People who can execute fast (30–90 days)
✔ Ecommerce Operators who understand numbers (COGS, margins, CAC, pricing)
Perfect for:
✔ Founders with a clear D2C product/service idea and a realistic go-to-market
✔ People who can execute fast (30–90 days)
✔ Ecommerce Operators who understand numbers (COGS, margins, CAC, pricing)
Perfect for:
✔ Founders with a clear D2C product/service idea and a realistic go-to-market
✔ People who can execute fast (30–90 days)
✔ Ecommerce Operators who understand numbers (COGS, margins, CAC, pricing)
Not for:
✖ “I just need money” applications
✖ Vague ideas with no differentiation
✖ Anyone unwilling to be transparent with costs and progress
Not for:
✖ “I just need money” applications
✖ Vague ideas with no differentiation
✖ Anyone unwilling to be transparent with costs and progress
success criteria
success critera
What We Judge (Scoring Criteria)
We’re looking for founders who can execute, not just pitch.
Score areas:
✔ Clarity & differentiation (why this wins)
✔ Market size & buyer urgency
✔ Unit economics (margins, CAC assumptions, breakeven)
✔ Execution plan (first 30/60/90 days)
✔ Founder edge (skills, proof, network, speed)
Score areas:
✔ Clarity & differentiation (why this wins)
✔ Market size & buyer urgency
✔ Unit economics (margins, CAC assumptions, breakeven)
✔ Execution plan (first 30/60/90 days)
✔ Founder edge (skills, proof, network, speed)
Start Application for your chance to win $50,000 🚀
Start Application for your chance to win $50,000 🚀
What You Need to Submit
What You Need to Submit
Application checklist:
✔ Start-up name + online business description
✔ The problem & the customer
✔ Your solution + offer + pricing
✔ Competitors + why you’re different
✔ Go-to-market plan
✔ Details of how you would invest the $50,000
✔ Founder Ecommerce background
Application checklist:
✔ Start-up name + online business description
✔ The problem & the customer
✔ Your solution + offer + pricing
✔ Competitors + why you’re different
✔ Go-to-market plan
✔ Details of how you would invest the $50,000
✔ Founder Ecommerce background
Application checklist:
✔ Start-up name + online business description
✔ The problem & the customer
✔ Your solution + offer + pricing
✔ Competitors + why you’re different
✔ Go-to-market plan
✔ Details of how you would invest the $50,000
✔ Founder Ecommerce background